Digital Humans: Transforming Enterprise Customer Service, Brand Identity, and Learning Experiences
Digital humans have been a hot topic in the tech industry for the past few years. As AI continues to advance, digital humans are becoming increasingly realistic and capable of performing tasks that were once reserved for their human counterparts. This rapid evolution has opened the door to a wide range of applications within the enterprise, including customer service, branding, and education and learning. In this post, we'll delve into how digital humans are transforming these areas and the impact they're having on businesses worldwide.
Customer Service: Enhancing Interactions with Digital Humans
Digital humans have the potential to revolutionise customer service by providing highly personalised and efficient interactions. According to a report by Accenture, AI-powered digital humans can reduce the time spent on customer service inquiries by up to 80% (Accenture, 2020). This is achieved through a combination of natural language understanding, sentiment analysis, and AI-driven knowledge management, which allows digital humans to understand and respond to customer concerns quickly and accurately.
A study by Oracle revealed that 80% of businesses plan to use digital humans for customer service by 2025 (Oracle, 2021). This shift is driven by the advantages of digital agents, such as their ability to work 24/7, provide instant responses, and handle multiple queries simultaneously. Furthermore, digital humans can also deliver a more emotionally engaging experience, thanks to their realistic appearance and ability to convey emotions, which can significantly improve customer satisfaction.
Branding: Creating Memorable and Engaging Experiences
Digital humans are also making a significant impact on branding by allowing companies to create unique, engaging experiences that resonate with consumers. Businesses can leverage digital humans as brand ambassadors or mascots, providing a face and personality that customers can connect with. This helps humanise brands and establish a stronger emotional connection with their audience.
The use of digital humans as brand representatives offers businesses the flexibility to tailor their messaging and appearance according to the target audience or campaign. A recent example is the virtual influencer, Miquela Sousa, or "Lil Miquela," who has over 3 million followers on Instagram and has worked with major brands such as Prada, Calvin Klein, and Samsung. The success of digital influencers like Lil Miquela demonstrates the potential for businesses to utilise digital humans in creating powerful and memorable brand experiences.
Education and Learning: Personalised and Engaging Learning Experiences
Digital humans have significant potential to enhance education and learning by providing personalised and engaging experiences for learners. A study by the National Training Laboratory found that the retention rate for digital humans in education is 75%, compared to only 5% for traditional lectures (NTL Institute, 2019). This increased retention can be attributed to the interactive nature of digital human-led learning, which encourages active participation and critical thinking.
Digital humans can adapt their teaching style and content to suit individual learners, catering to their strengths and weaknesses. This level of personalisation ensures that learners receive the most relevant and effective education possible. Additionally, digital humans can provide instant feedback and support, fostering a positive and nurturing learning environment.
Incorporating digital humans into educational settings can also help bridge the gap in access to quality education. With AI-driven digital tutors, learners from various backgrounds and locations can receive high-quality instruction without the need for costly human resources. This democratisation of education has the potential to transform the way we approach learning and create more equitable opportunities for all.
Digital humans are poised to revolutionise the enterprise across multiple domains, including customer service, branding, and education and learning. As AI continues to advance, we can expect to see more sophisticated and capable digital humans, further expanding their potential applications and benefits for businesses.
Pantheon Lab is a deep learning company that is rapidly innovating in this space of convergence between AI and Digital Humans. They have been working closely with enterprises across sectors on humanising machines visually, virtually, and intellectually.